Phishing Attacks on the Rise: Older Adults at Risk
Phishing Attacks on the Rise: Older Adults at Risk
Phishing attacks, a type of social engineering technique designed to trick individuals into revealing sensitive information, are becoming increasingly sophisticated and widespread. Unfortunately, older adults are often targeted by these scams due to their perceived vulnerability and trust in authority figures.
The Importance of Personalization and Verification
One of the most effective ways to protect against phishing attacks is to include detailed information in emails or texts that verifies the sender’s identity. This includes:
- Sender’s Name: Clearly state who is sending the message.
- Company Name: Identify the organization the sender represents.
- Contact Information: Provide multiple ways for recipients to contact the sender directly.
By including this information, recipients can easily verify the authenticity of the message and avoid falling victim to scams.
Leveraging Canned Messages for Efficiency and Personalization
TLD incorporates the ability to utilize canned messages that can be personalized with specific customer data, such as their name, policy information, and other relevant details. This not only saves time but also helps to build trust and credibility with customers.
Personalizing B2B Texts for Maximum Impact
When sending B2B texts, it’s essential to make them personalized and informative. This can be achieved by:
- Addressing the Recipient by Name: This shows that the message is intended for them personally.
- Providing Clear and Concise Information: Avoid jargon and keep the message straightforward.
- Including a Call to Action: Clearly state what you want the recipient to do.
By following these guidelines, you can increase the likelihood of your B2B texts being read and acted upon.
Personalizing B2B Texts to Avoid Spam Filters
By personalizing B2B texts, you can help to avoid them being marked as spam by carriers. This is because spam filters often look for common patterns in messages, such as generic greetings and repetitive language. By using personalized information, you can make your messages more unique and less likely to be flagged as spam. Utilizing the dynamic fields offered by TLD within canned messages is yet another way to help personalize these messages and help ensure a more engaging interaction.
Triggering Email/Text Services at Lead Conversion
Our email and text services can be triggered at lead conversion to provide important information and updates to new customers. This includes:
- Registration Information: Send a welcome email containing essential registration details.
- Policy Information: Provide a summary of the customer’s policy terms and conditions.
- Next Steps: Outline the steps the customer needs to take to complete their registration or activate their account.
Our TLD support team has created several helpful tools to help with the creation of Lead Status triggers. You can find more information at our TLD Lead Status help documentation.
By automating this process, you can ensure that new customers have all the information they need to get started.
By implementing these strategies, we can help protect our customers from phishing attacks and build stronger relationships with them.
If you’d like to learn more information about how to above phishing attempts visit https://www.nist.gov/blogs/cybersecurity-insights/phishing-resistance-protecting-keys-your-kingdom